About

A marketing professional who delivers successful campaigns and brand management to public and private sector organisations.

Through RG Marketing and Events I provide organisations marketing and communications support, project management and campaign planning.

Activities delivered range from one-off and short-term campaigns, to longer term projects.

Flexibility is key and I work with staff, boards and volunteers to review and recommend suitable strategies to meet their customer and stakeholder needs.

Clients use my services for a wide range of marketing and communications activity including digital marketing, business audits & health checks, strategy development, blogging, social media planning, enewsletters and content generation. This enables them to focus on their systems and processes, and free up time and capacity for developing sales.

My strengths include creating integrated campaigns, which can be adapted to suit any budget, and delivering results that can be built on.

My experience, knowledge and skills will help you and your business develop marketing strategies, which can be adapted and tailored to your needs.

Involvement can be on a consultation basis through to managing and administering the activity. I also work with organisations on an introduction and mentoring basis, building the foundations, then advising and guiding staff, boards and volunteers on their own activity going forward.

With experience across sectors including leisure, sport, recreation, education, charities, volunteering, retail, health, beauty and enterprise I adapt my knowledge to successfully build and deliver activities. Please do get in touch for a conversation to find out more and see how I can help.

Resumé

2019 – Present  RG Marketing & Events

2018 – 2018  Hopwood Hall College

2017 – 2018  Peer2Peer Consultancy Ltd

2015 – 2017  Northgate Public Services

2014 – 2015  The National Council for Voluntary Organisations (NCVO)

2013 – 2014  Sport and Recreation Alliance

2012 – 2013  RG Marketing & Events

2010 – 2011  Wenta Enterprise Agency

2008 – 2010  Business Start and Go at the Marsh Farm Community Development Trust

2006 – 2008  Oaklands College

2004 – 2006  Hackney Community College

2003 – 2004  University of Bedfordshire

Governance

I held marketing and public relations leadership roles at the British Minigolf Association and World Minigolf Sport Federation.

I was a member of the WMF’s Marketing and Media Committee between 2008 and 2014 where I worked closely with colleagues in Russia, Austria and the USA, as well as the wider board, member associations and continental federations.

I led on marketing and media activity for the BMGA, the sport’s UK national governing body, between 2008 and 2013.

Volunteering

Event Co-ordinator at the 2012 and 2014 World Alternative Games in Llanwrtyd Wells, Wales.

Event organiser at the 2012 Oswestry Games in Shropshire.

Sport Maker and 2012 Paralympic Flame Assistant in Luton, Bedfordshire.

Writing and publications

The Minigolfer’s Guide to Marketing
A marketing and communications ebook designed for anyone interested or involved in minigolf.

Lost Toys R Us Stores
There were once 105 Toys R Us stores in the UK. The business ceased trading in 2018 and all of the shops closed. It is still possible to find traces of the brand on some retail parks and shopping centres around the UK. The book takes a look at some of those old stores between 2019 and 2021.

The Ham & Egger Files
The Ham and Egger Files blog was created in 2006 to highlight my journey into the world of unusual sports and games. The site has grown over the last 17 years and now contains 5,400 posts, receiving 3.1 million page views, on subjects including miniature golf, postcards, travel, food & drink, social history, pub games, urban exploration, retail and more.

Guinness World Records
Consultant contributing to the minigolf records in the 2024 edition of the Guinness World Records book, and the records on the GWR website.

Reflections of a Bygone Age
Guest blogger.

Picture Postcard Monthly
Contributor and feature writer.

Picture Postcard Annual
Feature writer.

InterFun Guide for Operators
Feature writer.

World of Bun Throwing
The World of Bun Throwing is the blog dedicated to the town of Abingdon’s unique tradition of Bun Throwing.

Minigolfnews
Guest blogger.

Abingdon Town Magazine
Contributor.

Inapub Magazine
Contributor.

Webinars and podcasts

Puttcast minigolf podcast
In February 2024 I joined the podcast as a guest for a discussion focussed on global minigolf trends.

54 Problems minigolf podcast
In October 2022 I joined the podcast as a guest for a discussion of the Crazy World of Minigolf Tour, Miniature Golf Day and more, including a virtual trip to minigolf courses of the past. In December 2023 I was a guest on the podcast for a feature on Guinness World Records.

InterFun Guide for Operators
I provided my top 20 must-do tips for venues in the InterFun Guide for Operators.

Mini-golf in the time of Covid-19
InterGame’s discussion of the opportunities and challenges of operating a mini-golf venue amid the Covid-19 pandemic.

Let’s Talk Leisure
Briq Bookings’ discussion of marketing, minigolf, competitive socialising, effects of the coronavirus pandemic and more.

Education

2021  NCFE Level 2 in Understanding Business Improvement Techniques at Babington.

2000 – 2003  BA(Hons) Marketing at the University of Bedfordshire.

1998 – 2000  GNVQ Advanced Business Studies at Abingdon & Witney College.