- Proven expertise across multiple sectors: I have over two decades of marketing experience across sports, entertainment, housing, public safety, and education, which means I can adapt my expertise to any industry and deliver measurable results.
- Passion for social good: I am driven by a desire to work for organisations that make a positive societal impact. Whether it’s breaking down barriers in sports or improving public safety, I have led successful campaigns that create lasting benefits for communities.
- Strategic and operational leadership: I have built marketing functions from scratch, developing comprehensive marketing strategies that increased brand awareness, membership and customer retention, and sales. I have extensive experience managing teams, creating operational plans, and aligning marketing strategies with business goals.
- Proven record in team building: I’ve recruited and developed teams that thrive, ensuring that every member is equipped with the skills and knowledge to contribute effectively. This includes both in-house staff and volunteer networks.
- Creative problem solver: I enjoy finding innovative solutions to complex challenges. From increasing membership in sports to improving youth mediation services, I always look for ways to maximise opportunities and deliver successful outcomes.
- Cross channel marketing success: My marketing campaigns span digital, social media, email, direct mail, advertising, and events. I have overhauled website, refreshed social media presence, and created comprehensive editorial calendars – all of which helped drive growth and retention.
- Crisis communications experience: I’ve handled high-pressure situations involving the national press, ensuring timely, accurate responses. My crisis management and contingency planning experience provides peace of mind to organisations in volatile circumstances.
- Data driven approach: I am proficient in using key performance indicators and data analysis to measure success and inform decision making. Whether developing CRM systems or conducting competitive analysis, I use data to optimise marketing strategies and achieve business goals.
- Strong stakeholder management: I’ve worked closely with CEOs, boards, and cross-functional teams to align marketing with organisational strategy. My ability to communicate the value of marketing and get buy-in from stakeholders ensures campaigns are impactful.
- Ambition and integrity: I am ambitious and committed to producing the highest-quality work in all I do. Respect for others and the value of collaboration are core principles in my approach to leadership and teamwork, ensuring that everyone is aligned toward shared success.
Let’s connect and explore how I can elevate your marketing & communications and achieve your business goals.